Thinking
Perspectives on
aviation growth
Research, analysis, and opinion from the JetMarketing strategy team.
Featured Report · Q1 2026
The State of Aviation Digital Marketing 2026
Annual benchmark report covering SEO, paid media, social, and conversion performance across 140 aviation brands in 28 markets. Includes channel-by-channel benchmarks, spend allocation analysis, and five predictions for the year ahead.
48 pages · PDF · Free download
All publications
Strategy
Programmatic SEO for Charter Operators: The Compound Growth Playbook
How structured data and automated page generation can create hundreds of ranking opportunities from a single dataset. A methodology that has generated 500,000+ organic sessions for our charter clients.
Opinion
Why Most Aviation Brands Underinvest in Digital — And What It Costs Them
An analysis of digital maturity across the top 50 charter operators. What separates the leaders from the laggards, and the revenue gap between them.
Data
HNWI Search Behaviour in Private Aviation: 2025–2026 Trends
Search volume trends, keyword intent classification, and seasonal patterns for private jet charter across 14 markets. Based on proprietary data from $8M in managed media spend.
Innovation
AI-Powered Personalisation for Airline Booking Funnels
How machine learning models can predict booking intent and dynamically adjust pricing, messaging, and UX to increase conversion rates by 20–40%.
Trends
The Rise of Branded Charter: How Operators Are Building Direct-to-Consumer Brands
The shift from broker-dependent distribution to owned brand equity. Case studies from three operators who made the transition successfully.
Report · Q4 2025
Aviation Marketing Pulse: Q4 2025 Performance Benchmarks
Quarterly benchmarks for CPA, conversion rate, organic traffic growth, and social engagement across charter, airline, and MRO verticals.